Advertising dollars may be scarce in traditional media, but digital advertising is a different story.
Internet advertising revenues in the U.S. soared to an all-time high of $7.88 billion in the third quarter, rising 22 percent over the same period a year ago, according to the latest IAB Internet Advertising Revenue Report figures, released Wednesday by the Interactive Advertising Bureau (IAB) and PwC US.
The results also indicate a 2.7 percent increase over the second quarter of this year, marking the eighth consecutive quarter of growth.
Listen to the latest Presentations in Practice above where VShift’s Managing Partner Will Carlin and the Dean of Baruch College’s School of Public Affairs, David Birdsell, discuss the management styles of Michael Bloomberg, Chris Christie and more.
The two have an executive presentations program,Baruch Executive Presentation Institute (BEPI), that you should definitely take a look at, as well.
(and you should be follow @bepitations for daily presentation tips!)
Today marks the start of Lung Cancer Awareness Month and VShift is proud to announce the launch of the Leaders of the Lung Cancer Free World digital campaign today.
The purpose of this campaign is simple: to fight back against lung cancer by raising awareness of this deadly disease.
1-in-14 will be diagnosed with Lung Cancer in their lifetime. They’ll be fathers and mothers, brothers and sisters, sons and daughters, friends and co-workers. Who will you lose?
A leaderless group of “Occupy Wall Street” protesters living in Manhattan’s Zuccotti Park are using a smartphone app to communicate with each another – anonymously.
The “Vibe” app allows users to post tweet-like messages to other users’ mobile phones without revealing their identities, as no registration is required.
Users can decide how long their “vibes” will exist - 15 minutes, an hour, a day, seven days, or forever. After the selected time is up, the message disappears.
Users can choose how far their messages will travel. A “whisper” can only be seen within 150 feet of the user’s mobile phone; a “speak” can be seen up to 1,500 feet away; a “shout” 3 miles away; a “whistle” 30 miles away; a “yell” 300 miles away – and a “bellow” can be seen worldwide.
As someone who enjoys politics and the new email alert sound, I subscribe to many of the candidates’ newsletters. I’ve noticed something with the Obama campaign’s email subjects—they’re beginning to sound like something my aunt would write. Let’s see if you can tell the difference. Does the following email subject come from an Obama campaign message or a note from my aunt?
Shows how personal email subject messages have become, for even the highest profile campaigns. Just yesterday I received an email from Barack Obama with the subject line “If I don’t call you.”
Facebook will now merge both types of content into the same feed, intelligently determining how much screen real estate to allocate to ‘Top Stories’ based on how recently you’ve logged into the site. If you’re checking Facebook ten times a day at work, then most of the items in your feed will be recent; if you’re logging in for the first time in the few days, Facebook will try to give you an overview of the most important things your friends have shared. These important stories will be denoted with a small blue triangle in the corner, and you can manually tell Facebook if it missed an important story, or if you don’t care for one of the items it deemed important (in this sense, it’s a bit like Gmail’s Priority Inbox).
Barkely recently released a new study called “American Millennials: Deciphering the Enigma Generation,” which attempts to track data on media, tracking, and social habits from that younger generation.
On a related note, the graph above comes from eMarketer, who writes:
The survey, fielded in partnership with the Service Management Group and sponsored by Boston Consulting Group, also found that a third of millennials like brands more if they use social media. That was nearly double the percentage of older adults who said the same. Still, over 30% of millennials thought it was annoying for brands to be on sites like Facebook and Twitter—making this group less tolerant of social media marketing than those 35 to 74.
Blogging service Tumblr has a funny name and scant revenue. It has also convinced investors it is worth hundreds of millions of dollars.
The New York-based company is poised to raise $75 million to $100 million in venture capital, an investment that will value the company at $800 million, people familiar with the matter said.
The lack of revenue kept some major Silicon Valley venture firms from signing onto the deal. But at least one big firm—Greylock Partners, an investor in Facebook Inc. and Groupon Inc.—is participating, the people said.
